Another 'Boutique' Airline Goes Under

Business Jet Traveler » August 2008
Friday, August 1, 2008 - 5:00am

Britain's all-business-class carrier Silverjet ceased operations in May, becoming the third such airline to collapse within six months. MAXjet launched service in November 2005 and ceased operations in December 2007. Eos, which began service a month before MAXjet, lased just four months longer, filing for bankruptcy in April 2008. Silverjet had counted on a $5 million loan from Abu Dhabi-based investors that failed to materialize. The loss of Silverjet leaves French operator L'Avion, with Paris-New York service, as the sole remaining standalone, all-business-class operator.

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Quote/Unquote

“When you get into the larger aircraft it becomes like a hotel, with dozens of staff supporting the plane based in a galley area down below. You have very comprehensive cooking facilities, and on larger aircraft we have looked at theatres, with spiral staircases and a Steinway grand piano. The limitations for what you can put inside a plane are pretty much the limits of physics, and even money cannot always overcome that. Even so, people are still always trying to push [the limits]. ”

-Howard Guy of Design Q, a UK-based consultancy