“The thing to remember is that, for affluentials, money has become the tool with which to buy non-material things—space, time, health, fitness, and meaningful experiences. ”
Fine art takes to the seas
Art aficionados have a new way to enjoy their hobby in an exclusive environment. Bonita Springs, Fla.-based SeaFair is creating a gallery on a luxury yacht for the exhibition of American and international art. The ship will bring high-end art dealers and jewelers to cities along the East Coast, eliminating the need for enthusiasts to travel long distances to visit important galleries.
The 228-foot Grand Luxe will begin its maiden voyage June 5 in Greenwich, Conn., and will visit 34 East Coast markets. SeaFair plans to repeat the trip annually.
To apply to attend one of the company's invitation-only on-board art shows, visit its Web site, www.expoships.com, or call (239) 949-5411.