“What we need to do is always lean into the future. When the world changes around you and when it changes against you—what used to be a tail wind is now a head wind—you have to lean into that and figure out what to do because complaining isn’t a strategy. ”
Going Places: Europe's biggest bizav bash
Geneva, Switzerland, will once again host the European Business Aviation Convention and Exhibition (EBACE), held May 20 through 22. Organized jointly by the European Business Aviation Association and the U.S. National Business Aviation Association (NBAA), the convention has become the premier event for business aviation in Europe since it was launched in 2001.
Staged at Geneva's PalExpo center, as it has been since its beginning, the event attracts exhibitors and attendees from around the globe, giving it a more cosmopolitan ambiance than the annual NBAA Meeting and Convention, its counterpart in the U.S. This year's EBACE is expected to be on par with last year's, which had a record-setting 11,000 visitors and 354 exhibitors. By comparison, last year's 60th NBAA Convention had more than 32,000 visitors and 1,152 exhibitors.
Some 300 exhibitors have already signed up for EBACE 2008. In addition, more than 60 aircraft from all the major manufacturers will be on static display at Geneva International Airport.
Getting to EBACE will be relatively easy, as PalExpo borders the airport's terminal, is adjacent to a railway station and is only about two miles from downtown Geneva.
For more information, visit www.ebace.aero.