Super Bowl XLVIII

Football's biggest annual event is set for February 2 at Metlife Stadium in East Rutherford, New Jersey. This Super Bowl, whose major sponsors include Dassault Falcon, is the first in history to be held in cold weather in an open-air stadium and also the first in the New York area, the country's top media market. Bruno Mars will perform at halftime, and rumor has it that a 30-second commercial spot during the game is running north of $4 million. Stick around during the breaks for what will likely be some of the most creative ads we'll see all year.

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““[Bill Gates] has been historically one of my best supporters…One of my favorite e-mails he ever sent me…I proposed this crazy project. And he sent back this two-line response: ‘This has got to be the craziest thing you’ve ever suggested. Please proceed.’” ”

-—former Microsoft CTO Nathan Myhrvold