““When I made the film The Invention of Lying, they gave me a private jet for getting back and forth between New York and London. I thought, ‘I will never use it’ but I ended up using it every weekend. You turn up, right, and the airport is completely empty. I mean, there’s just someone at the desk and then the pilot, who says, ‘Are you ready to go?’ and you say, ‘Don’t you want to see my passport?’ and he goes, ‘Oh yeah, I suppose I’d better.’” ”
Super Bowl XLVIII
Football's biggest annual event is set for February 2 at Metlife Stadium in East Rutherford, New Jersey. This Super Bowl, whose major sponsors include Dassault Falcon, is the first in history to be held in cold weather in an open-air stadium and also the first in the New York area, the country's top media market. Bruno Mars will perform at halftime, and rumor has it that a 30-second commercial spot during the game is running north of $4 million. Stick around during the breaks for what will likely be some of the most creative ads we'll see all year.