Super Bowl XLVIII

Football's biggest annual event is set for February 2 at Metlife Stadium in East Rutherford, New Jersey. This Super Bowl, whose major sponsors include Dassault Falcon, is the first in history to be held in cold weather in an open-air stadium and also the first in the New York area, the country's top media market. Bruno Mars will perform at halftime, and rumor has it that a 30-second commercial spot during the game is running north of $4 million. Stick around during the breaks for what will likely be some of the most creative ads we'll see all year.

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“Ride-sharing, in the old days, was everyone hopping in the VW bus to see [the Grateful Dead’s] Jerry [Garcia]. Now it’s about getting a seat on a King Air 350i ”

-Kenny Dichter, CEO of private jet company Wheels Up, who is lining up airplanes to transport fans to three Grateful Dead farewell show in Chicago.