“The thing to remember is that, for affluentials, money has become the tool with which to buy non-material things—space, time, health, fitness, and meaningful experiences. ”
Elite Aviation Announces Personalized “Experiences” Service
Charter operator Elite Aviation has launched an initiative designed to cater to its clients' every whim. Called Elite Attaché, the program allows passengers “to experience almost anything they can imagine,” according to the firm, which will take care of the planning and details. Examples given by the Los Angeles-based company include being flown to the Grammys or the set of your favorite TV show, flying a Marchetti S260 in simulated air-to-air combat or racing an Indy-style car at 180 mph. Elite CEO Chris Holifield told BJT that the company is making the service available to all of its customers at no extra charge; it will simply pass along any costs associated with client requests.