Martha Stewart Creates Menus for Charter Operator

BJT Waypoints

by Jennifer Leach English

Martha Stewart Creates Menus for Charter Operator
Martha Stewart
Thursday, January 26, 2012 - 4:00pm

Martha Stewart is now flying charter through Farmingdale, N.Y.-based Talon Air and she appears in a lengthy video featured on the private aviation services' company website. Stewart created breakfast, lunch and dinner recipes that will be prepared by Talon Air chefs and served onboard with recommended wine pairings. Menu items include tomato-and-watermelon salad; grilled, spiced lamb chops; and old-fashioned sugar cookies.  Talon Air has not disclosed the terms of its promotional deal with Stewart.

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Martha Stewart Creates Menus for Charter Operator

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“When you get into the larger aircraft it becomes like a hotel, with dozens of staff supporting the plane based in a galley area down below. You have very comprehensive cooking facilities, and on larger aircraft we have looked at theatres, with spiral staircases and a Steinway grand piano. The limitations for what you can put inside a plane are pretty much the limits of physics, and even money cannot always overcome that. Even so, people are still always trying to push [the limits]. ”

-Howard Guy of Design Q, a UK-based consultancy