New iPhone App Promises to Ease Fear of Flying

BJT Waypoints
An iPhone application is now available for travelers who are afraid to fly
Richard Branson on the cover of BJT, April 2008
Tuesday, December 20, 2011 - 3:15pm

An iPhone application is now available for travelers who are afraid to fly. Virgin Atlantic offers a Flying Without Fear app ($4.99), developed by Mental Workout, that features an introduction from Sir Richard Branson and includes recommended relaxation exercises, fear therapy and customized programs to prepare you for flights.

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“When you get into the larger aircraft it becomes like a hotel, with dozens of staff supporting the plane based in a galley area down below. You have very comprehensive cooking facilities, and on larger aircraft we have looked at theatres, with spiral staircases and a Steinway grand piano. The limitations for what you can put inside a plane are pretty much the limits of physics, and even money cannot always overcome that. Even so, people are still always trying to push [the limits]. ”

-Howard Guy of Design Q, a UK-based consultancy