“What we need to do is always lean into the future. When the world changes around you and when it changes against you—what used to be a tail wind is now a head wind—you have to lean into that and figure out what to do because complaining isn’t a strategy. ”
Yacht owners take flight
Last fall at the prestigious Monaco Yacht Show, Eurocopter was in attendance-not to buy a yacht, but to sell a helicopter, or two or three, in a market in which helicopters are much in demand. In fact, it is rare these days to see any yacht longer than about 120 feet come off the design board without a helicopter flight deck. On larger vessels that must be anchored out rather than tied up dockside, the on-board helicopter is more than a luxury. For ship-to-shore transportation when the water is rough, and for flights to and from the nearest airport, mega-yacht owners consider it a necessity.