Dassault by the Bottle

Owned and operated by the Dassault Group, the maker of Dassault Falcon business jets, Château Dassault is one of the hundreds of small winegrowers clustered around Saint-Émilion, an idyllic ancient town nestled on a plateau of gently undulating hills in southwest France. The region's abundance of limestone, hard clay, and sandy soils are ideal for growing the merlot and cabernet franc grapes that have made this appellation famous.

Dassault Falcon's main factory is nearby, at the Bordeaux-Merignac Airport, and the company often hosts vineyard tours for visiting customers. Laurence Brun, the chateau's manager until 2019 and now vice president of  Dassault Wine Estates, said Dassault also serves its grand cru classé wines on customer demonstration flights, as well as at airshows and sponsored events.

Brun succeeded her father, Andre Vergriette, as Château Dassault's manager in 1995. In the time since, she undertook a complete overhaul of the winemaking operation, including replanting entire plots across the 60-acre property while carefully preserving older vines, which yield better wine. 

photo: Chad Trautvetter

Marcel Dassault, the family patriarch, bought the vineyard on a whim in 1955 and installed Vergriette—one of his aircraft factory workers who knew nothing about winemaking or grape growing—as manager. Today, Marcel's grandson, Laurent Dassault, is the director of Château Dassault and clearly the most devoted of the family to this decidedly non-core venture. He expanded the business into Argentina, Chile, and in Saint-Émilion with the purchase of the nearby Château La Fleur vineyards in 2002 and Château Faurie de Souchard in 2013.  In 2022, a cutting-edge production facility was also added to the complex. 

By the way, don't think for a minute that the wines produced by Château Dassault-around 70,000 bottles a year-are the Bordeaux equivalent of jet-A in a glass. Fermented in state-of-the-art concrete-lined vats and aged in French oak for up to 18 months, these grand cru offerings are regarded by raters as some of the finest in the region. 

photo: Chad Trautvetter