JetSmarter GIV-SP
JetSmarter now has a branded fleet of five Gulfstream GIV-SPs operated by JetEdge. (Photo: JetSmarter)

JetSmarter Introduces Branded Aircraft

JetSmarter is building a branded fleet with aircraft operated by JetEdge.

JetSmarter has begun offering flights on five branded Gulfstream IV-SPs operated by JetEdge. Through the branded fleet, JetSmarter intends to provide improved travel for passengers while providing solutions for aircraft owners. The JetSmarter-branded aircraft feature upgraded interiors, catering options, and 4G Wi-Fi capability.

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Skeptics (and recent lawsuits) continue to raise questions about the company, but its successes to date underscore the viability of per-seat charter.

JetSmarter’s owner program allows the company to incur aircraft maintenance and operational expenses while the owner receives an hourly return. Owners are also eligible for a JetSmarter owner membership that offers discounts and perks. The company expects to expand the branded fleet to an additional 30 aircraft over the next year.

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