'No Plane, No Gain' Campaign Returns

The National Business Aviation Association and General Aviation Manufacturers Association have swept the dust off the slogan "No Plane, No Gain," which the trade groups first used in 1993 to highlight the benefits of business aircraft. The slogan fell into disuse as the industry prospered but has been revived to "reinforce the value of business aviation to American workers, policymakers, companies and communities." The NBAA and GAMA say they will employ the slogan on a full range of new media, including a Web site (noplanenogain.org), YouTube videos, podcasts and webinars. The associations will also use advertising and publish studies and surveys that illustrate the value of business aviation.

"'No Plane, No Gain' will underscore why business aviation is critical to tens of thousands of cost-conscious companies fighting to succeed in a difficult market," said NBAA president and CEO Ed Bolen. "It will also remind people of the relief efforts and humanitarian assistance that are possible only through this mode
of transportation."