Surf Air Furthers European Rollout

Surf Air is continuing its expansion into the European market with the addition of its next route—London to Zurich, Switzerland—starting on September 25. It brought its all-you-can-fly membership-based model to Europe this summer, beginning with an initial flight from London Luton Airport to Ibiza, Spain, using an Embraer Phenom 300 operated by FlairJet. Surf Air followed that a few weeks later with the addition of a route to Cannes. Plans call for adding further routes to Geneva and Milan, Italy by year-end.

In Zurich, the company expects to run daily flights by October. Monthly cost for unlimited flights to that city is £3,150. Surf Air credited an already “robust membership base” in Europe and demand for the addition of the Swiss city for its rollout plans.

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Surf Air Acquires Dallas-based Competitor Rise

Under the transition to the Surf Air brand, Rise will phase out its current fleet of Beechcraft King Air 350s and replace it with Pilatus PC-12s.

“In a short amount of time, Surf Air has begun to revolutionize European travel,” the company said, noting that the service enables passengers to avoid airport waits. Surf Air passengers can arrive at the terminal 15 minutes before a flight.