Wheels Up Targets Small and Medium-size Businesses

Wheels Up is launching an “Up for Business” program aimed at attracting more small and medium-size enterprise (SME) members with discounts and tailored benefits. The new program offers significantly reduced deposits, initiation fees, and annual dues; a contract term of 18 months; and a round-trip discount. Up for Business members also will have access to a second aircraft on the same day once per quarter.

The company now offers two programs for corporate fliers: Up for Business for small and medium-size companies (with either a $250,000 or $300,000 deposit) and its existing business membership for larger businesses/high-volume fliers focused on custom enterprise solutions (with either a $500,000 or $1 million deposit). Both programs come with travel benefits from Delta Air Lines, which is part of a consortium that owns a majority of the company.

Up for Business members depositing $250,000 will receive one SkyMiles Diamond Medallion designee and members depositing $300,000 will receive two. All members will continue to have the ability to use funds on deposit for both private travel with Wheels Up and commercial trips on Delta.

"Wheels Up is an integral part of Delta's portfolio of premium, corporate flight solutions providing unique benefits to our respective and joint customers," said Bob Somers, Delta senior vice president of global sales. "The Up for Business customer is an important segment within the total addressable market for business travel.”